Support important marketing relationships with key co-brand merchant clients, including,
Creation of annual marketing strategies and plans, development and implementation of marketing best practices for growing a new or established portfolio, creative development and execution, and back end tracking and measurement.
Interact with internal and external stakeholders in the development, launch and measurement of marketing programs, including:
Manage budget on a monthly basis, including forecasting, invoicing, expense management and budget development.
REQUIREMENTS
MUST HAVE BANK lifecycle marketing experience.
Co-brand credit card experience (not just co brand marketing).
Minimum 8-10 years marketing experience of broad-based and progressive marketing with leadership brands; financial institutions or consulting disciplines a plus.
Four year college degree required
Marketing experience from within agency, financial services or consumer products
Proven track record of executing marketing programs that delivered measurable business results.
Experience in management of external agency partners.
Ability to work within a matrix environment and handle ambiguity .
Influencing and selling ideas, demonstrating strong point of view
Project management skills.
Strong written and oral communication, including large-group presentations.
20% travel required
Developing strategy and managing program implementation
Reports to Senior Business Leader, Co-Brand Marketing
