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Date Posted: May 18, 2010
Digital Marketing Analyst
Bedminster, NJ
 
Job Description

Job ID: 8173                                               

 

Job Title: Web Analyst

 

Job Length: Ten (10) Months                 

 

Pay Rate:  Contract

 

Locations: Bedminster, NJ

 

Job Description: 

TeamPersona is looking for experienced Web Analyst - proficient in digital marketing analytics.  The ideal candidate will have the ability to combine strategic and analytical thinking with hands-on reporting capabilities. This is not just a technical, report-creator job; it requires someone to understand the business objectives and be able to continuously analyze the data to identify issues and make actionable recommendations. The candidate will need to be able to thrive in a fast-paced, dynamic environment where the ability to focus on what matters most amidst a steady stream of competing priorities is crucial.

 

Responsibilities:
• Perform in-depth analysis of web site metrics and provide guidance, insight and actionable recommendations based on the data;
• Develop and run reports in both WebTrends and Business Objects
• Create and present dashboards and ad-hoc request results;
• Participate in marketing campaign design to develop and execute measurement plans;

 

REQUIRED SKILLS

 

  • Knowledge and understanding of handling and managing vast amounts of data for ongoing analysis;
  • Ability to provide proactive discovery with continuous data analysis (displays intellectual curiosity)
  • At least 3 to 4 years of working with WebTrends;
  • Strong knowledge of writing and running queries in Business Objects;
  • Strong Excel competency: ability to create macros, formulas and multiple pivot tables;
  • Experience in utilizing Microsoft Office applications required (Word, PowerPoint, Excel, Access);
  • Working effectively independently and as a member of a cross functional team;
  • Handling multiple tasks; switching priorities and focus as needed

 

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